When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as "Order Information."

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site.

We also use your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

We do not gather users' latitude and longitude data. Instead, we utilize location permission to establish connections with the nearest BLE device.

You have the ability to control whether this information is accessed or not at any time through the settings on your device.

We may share your personal information in the following circumstances:

• With Your Consent: We may share your ECG data with authorized healthcare professionals or individuals designated by you, as permitted by applicable laws and regulations.
• Service Providers: We may engage third-party service providers to assist us in operating the cloud platform and providing related services. These service providers have limited access to your personal information and are contractually obligated to protect its confidentiality.
• Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a court order or government inquiry.
• Safety and Security: We may disclose your information to protect our rights, safety, or property, as well as the rights, safety, or property of our users or others.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We utilize your personal data, including ECG data, to assist healthcare professionals in making informed clinical decisions.

Our advanced algorithms analyze your health data to provide evidence-based recommendations and insights that support your healthcare provider in delivering optimal care.

We track cardiac outcomes in relation to your position and activities, providing comprehensive insights into how your activities impact your heart health.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Our Site is not intended for individuals under the age of 16. We do not knowingly collect or solicit personal information from children under 16 or knowingly allow such persons to register. If you are under 16, please do not send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 16, we will delete that information as quickly as possible.

The Site uses cookies to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page, so you do not need to re-enter your personal information.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Site.

We use Google Analytics, a web analytics service provided by Google, Inc. ("Googl") to collect certain information relating to your use of our Website. Google Analytics uses cookies, to help our Website analyze how users use the site. You can find out more about how Google uses data when you visit our Website by visiting "How Google uses data when you use our partners' sites or apps", (located at www.google.com/policies/privacy/partners/). For more information, please visit Google and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.

Certain internet browsers include a functionality known as "Do Not Track." This capability allows users to communicate to the websites they navigate that they prefer not to have their online activities monitored. However, the implementation of this feature varies among different browsers and is not consistent across all of them. Presently, our Website and App are not configured to react to these "Do Not Track" signals.

We are committed to protecting the security of your personal information and use appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing and against accidental loss, destruction or damage. We also limit access to personal information about you to employees who reasonably need access to it to provide products or services to you, or in order to do their jobs. However, because no security system can be 100% effective, we cannot completely guarantee the security of any information we may have collected from or about you.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of third-party sites. Please read the privacy policy of any website you visit.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.